IS GOLF A LUXURY OR A SPORT? … Over the past year, RSVPR has been developing a unique luxury brand that identifies golf as both a sport AND a luxury. Award winning course and venues labels BALANCE as being the most luxurious sporting executive break available.
Golf has been formally deemed to be a sport; of course it has also been decided that it is not! Did you know that apparently golf requires 17 muscles just to lift a club? – and carrying 75 pound bags across 5 miles of course isn’t for the ‘lazy sportsman’. Then again there are those who have their clubs handed to them and ride around in a buggy but still wouldn’t you argue that the skill and talent clearly necessary to make a living out of it (like football) … and so on. All sport is a luxury and that includes golf and by the look of some of the most exclusive courses in the world, we would say it definitely forms a major part of luxury lifestyle. One thing is for sure though, executives who sit at their desk for over 70 hours a week, without a chance of escaping the office, require some sort of BALANCE in their lives – BALANCE delivers doctor’s orders straight to the office! www.balance-golf.com